Natural Awakenings is one of the largest national publications serving the vast and growing natural living community. These individuals comprise a recognized demographic alternatively named “Lifestyles of Health and Sustainability (LOHAS),” “Cultural Creatives,” or “Conscious Consumers.”

Together, we comprise nearly 70 million consumers, nearly a third of the adult population of the United States. Together, we create a $227 billion marketplace for goods and services in the categories of health and wellness, the environment and ecological living, social justice, personal development, spirituality, consciousness, socially responsible investing and sustainable living.

Our company has invested more than a decade leading the way in serving this highly desirable market. We know how to reach them. We educate and inform, influence purchasing decisions and support this thinking populace in achieving healthy, sustainable lifestyles. We provide exactly what these consumers want, and we’ve proved it time and again in every market in which we publish. We launch at least one new magazine every three months.

The Healthy Lifestyle Marketplace

Total U.S. LOHAS Market              $226.8 Billion