Our Reader Demographic

A $290 billion marketplace exists for goods and services that focuses on health, the environment, social justice, personal development and sustainable living. The consumer participating in this lifestyle is the typical Natural Awakenings reader… representing one in four adult Americans or 41 million people!

Our Readers:

  • 61.5% have been reading Natural Awakenings for more than two years
  • 21% purchase from our advertisers between one and three times per month
  • 34.7% share their monthly copy of our magazine with two or more additional readers
  • 80.5% are female
  • 48.6% are between 35 and 54 years of age
  • 59.8% have one or more college degrees
  • 57% have an annual income in excess of $45,000 per year
  • 89.1% purchase healthy or organic food
  • 51.5% attend spiritual or healing events
  • 45.9% attend exercise or fitness events

The Healthy Lifestyle Marketplace

One in four adult Americans are part of this $290+ billion marketplace for goods and services in the categories of health and wellness, the environment and ecological living, social justice, personal development, spirituality, and socially responsible investing.

Market Segments

Personal Health
$117 BILLION
Market Size

Green Building
$100 BILLION
Market Size

Ecotourism
$42 BILLION
Market Size

Alternative
Transportation
$20 BILLION
Market Size

Natural Lifestyles
$10 BILLION
Market Size

Alternative Energy
$1 BILLION
Market Size

 


BILLION
Total U.S. LOHAS Markets*
(Lifestyles of Health and Sustainability)

This marketplace is our readership!


*The Natural Marketing Institute estimates that this number has a 10-15 percent annual growth rate.

 

Learn More

Business Model

Financial Investment

Common Questions

Readership Demographic

Learn every facet of
operating the business

Cost of purchasing
a magazine franchise

Answers to frequently
asked questions

Breakdown of who
our readers are

Publisher Testimonials

Available Markets

Franchise Application

 Franchise Inquiries

Hear what our
publishers are saying

Discover where we have
franchise availability

Complete and submit
an application to get started

Questions? Ask away!
 


This is not an offer to sell a Natural Awakenings franchise. A franchise can only be offered through the Natural Awakenings Franchise Disclosure Document. Natural Awakening Publishing Corp. is headquartered at 4933 Tamiami Trail N., Ste. 203, Naples, Florida 34103. Your questions are always welcome. We can be reached by telephone at 239-530-1377 or by email at FranchiseInfo@NaturalAwakeningsMag.com.