Frequently Asked Questions

Q. Do I need any previous experience in the publishing business?

A. Absolutely not! We provide all of the training you need to operate your own Natural Awakenings business. The most important requirements you bring are a genuine desire and drive to own your own business. However, we do prefer franchisees that have previous sales experience.

Natural Awakenings Magazine FranchisesQ. How many people will I need on my staff?

A. The Natural Awakenings franchise system was created to simplify the process of creating the magazine. You will be trained to hire and manage the services of several independent contractors who can assist with various creative processes—editorial, magazine layout and a distribution vendor. Also, depending on your desired volume of sales, you may choose to contract with one or more independent sales people.

Q. What additional equipment do I need to purchase or lease?

A. Most people already have everything necessary to manage a Natural Awakenings business—a basic computer system, an all-in-one printer, fax and phone service. You will need to purchase a supply of standard magazine racks for placement at your distribution locations.

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Q. How much retail space will I need?

A. None. The most attractive benefit of the Natural Awakening's franchise program is that you can operate from Your Own Home! There are no major building improvements, renovations or leases required.

Q. Once I’ve signed the franchise agreement, how long will it take me to open my business?

A. It usually takes 90 to 120 days. During this period, you will attend a comprehensive three-day training session, establish your business format, obtain your business license, open your business checking account and complete the other items on a “pre-opening checklist” that is provided to you.

Q. If my market already has a franchisee, can I move to another city where I don't know anyone and successfully start a Natural Awakenings magazine?

A. Yes. With our help and training, you can establish a successful Natural Awakenings magazine in a community of your choice. Many of our owners have done this—some have even moved back to their hometown.

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Q. What is the next step to owning a Natural Awakenings franchise?

A. Be sure to review all of our Information Pages listed below including Financial Investment. Submit your Franchise Inquiry telling us a bit about yourself and your desired market. We will contact you to schedule an appointment to discuss the opportunity further. Prior to our meeting, we’ll ask that you complete our Franchise Application.

Our goal will be to determine if we are a great fit for conducting business together. If you feel good about the possibilities of making Natural Awakenings the source of your livelihood, please visit our pages below to learn more about us and our mission and to explore the possibility of making a contribution to your community as a Natural Awakenings publisher.


This is not an offer to sell a Natural Awakenings franchise. A franchise can only be offered through the Natural Awakenings Franchise Disclosure Document. Natural Awakening Publishing Corp. is headquartered at 4933 Tamiami Trail N., Ste. 203, Naples, Florida 34103. Your questions are always welcome. We can be reached by telephone at 239-530-1377 or by email at