Sustainable Future

LOHAS Provides Blueprint for Strong Businesses




Approximately 19 percent of U.S. adults, or 41 million consumers, are part of the Lifestyles of Health and Sustainability (LOHAS) demographic that eco- and health-conscious companies and entrepreneurs seek to do business with. Two 2011 LOHAS conferences will bring these business owners together to network, share information, and inspire a sustainable future for the world. As they reinvent and reposition themselves in the evolving marketplace, these business people maintain a pivotal triple-bottom line principle of people, planet and profit.

The first regional conference will be held at the University of Minnesota, in Minneapolis, on May 12. Then, the annual LOHAS Forum 2011 will take place in Boulder, Colorado, from June 22 to 24. Topics will revolve around holistically serving the estimated $290 billion U.S. marketplace for goods and services related to health, the environment, social justice, personal development and sustainable living.

Executive Director Ted Ning comments: “LOHAS consumers are the early adopters of society and are the educators of family and friends. They are always pushing for the next best thing. Once something becomes integrated they seek and push for the next innovation. For example, hybrid cars were a big push five years ago; now it is electric vehicles. As society evolves, so do they; thus they are always on the cutting edge of what is next.”

One telling result: “Now you can’t open a magazine or turn on the TV without seeing some sort of LOHAS-oriented ad.”


To register, visit lohas.com/forum. For an interview with Ted Ning, see tinyurl.com/4f6meeh.

Edit ModuleShow Tags

More from Natural Awakenings

Meat Menace

New data shows that emissions from raising farmed animals make up about 15 percent of global human-induced emissions, with three large meat producers emitting as much as some oil companies.

Loving It

McDonald’s says it will end the use of harmful polystyrene foam packaging globally by year’s end, and Dunkin’ Donuts is phasing out its polystyrene foam cups in favor of paper cups.

Boston Ban

Joining a nationwide movement, Boston has banned single-use plastic shopping bags, requiring shoppers to bring their own totes or pay for eco-friendly bags.

Obsolete Packaging

A British supermarket chain plans to drastically lower its use of plastic packaging in 1,000 of its own-label products.

Recycling IQ

Is this item trash, garbage or recyclable? As important as recycling is, it can sometimes be confusing. A short quiz offers answers to help sort out discards.
Edit ModuleShow Tags
Edit ModuleShow Tags