Perfect Storm

More Corporations are Catering to Green Moms




Thanks to the blogosphere, interactive group websites and online social media, women are becoming increasingly educated about how to avoid what may be harmful to their families as well as how to lessen their family’s negative impact on the environment in which they live. They are vocal about their need for sustainable products at affordable prices, and companies are responding to meet the demand.

“Green sensibilities are trickling down to the general market,” observes Wendy Goldman Scherer, a partner at the Social Studies Group, commenting on the group’s new report, Green Mom Eco-cosm. The researchers concluded that while loyalty to classic brands remains, more moms are sacrificing brand preference for environmental considerations.

 

Find the full report at www.SocialStudiesGroup.com.

Edit ModuleShow Tags

More from Natural Awakenings

In Vitro Corals

Frustrated by vanishing reefs, scientists are fertilizing coral sperm and eggs in labs and returning them to the wild.

Algae Alchemy

Two Dutch designers are processing live algae into material that can be used for 3-D printing of such items as shampoo bottles and trash bins.

Lower Overhead

Cincinnati has purchased 100 percent renewable energy to operate most of its municipal buildings through at least 2021, cutting its utility rates by more than $100,000 annually.

Independent Action

More than 50 mayors from around the globe have signed the Chicago Climate Charter, intended to guide cities toward reaching greenhouse gas emissions reductions similar to those targeted in the Paris climate accord.

Deadly Cargo

The Iranian tanker Sanchi oil spill in the East China Sea has scientists worried about unknown impacts caused by the toxic nature of the ultra-light, highly flammable oil.
Edit ModuleShow Tags
Edit ModuleShow Tags