Underwriters Laboratories to Verify Green Products
A survey by Cone Inc., of Boston, found that 34 percent of adult consumers said they are more likely to buy green-leaning products in the current economic climate; 44 percent said their environmental shopping habits have not changed because of the economy. Only 8 percent said they were less likely to buy Earth-friendly products due to the downturn.
Now, Underwriters Laboratories is parlaying its 115-year track record in evaluating the safety of millions of products to its new UL Environment mark, which will be use to reliably designate environmentally sustainable products. Their independent auditing, testing and validation of manufacturers’ claims, as well as a separate certification that products meet industry-accepted environmental standards, will “help industries and the public make sense of green claims, while helping manufacturers maintain transparency and credibility in the marketplace.”