Money Counts

Pocketbook Power Brings a Better World

The Big Green Purse’s “One in a Million” campaign is urging a million American women to shift $1,000 of the money they’d spend this year anyway into the camp of green products and services. It’s not that hard. Women spend 85 cents of every dollar in the marketplace, notes founder Diane MacEachern. She makes green shopping even easier, by doing much of the research for us and filling us in on the best buys.

One consumer who pledged to make a difference made the grade in just six months. Her secret? She bought two water-saving toilets, for a total of about $600, then made up the difference in organic groceries, safe cleansers and organic potting soil. Why not kick off a healthier spring with an eco-wise Mother’s Day gift?

Sign up for Diane MacEachern’s free online newsletter at Her new book is Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World.

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