Corporate Website Edition
Bookmark and Share Email this page Email Print this page Print Feed Feed

Food Feelings

Restaurant Ambiance Affects Diners’ Appetites

The mood in a restaurant can help diners enjoy their meals more and eat less, according to study results published in the journal Psychological Reports. After transforming part of a fast food Hardee’s restaurant in Illinois with milder music and lighting, researchers found that customers ate 18 percent fewer calories than diners in an unmodified seating area. Brian Wansink, Ph.D., a professor of marketing and consumer behavior at Cornell University, in New York, explains, “It didn’t change what people ordered, but what it did do was lead them to eat less and made them more satisfied and happier.”

Wansink, author of Mindless Eating: Why We Eat More Than We Think, asks, “If softer music and softer lighting seem to get people to eat less in a fast food situation, why not try the same thing at home?”

Add your comment:

See More »This Month

Better Cafeterias

School Lunches Improving Nationwide

Coyote Ugly

Critters Becoming New Urban Pioneers

Windy Woes

Solving Wind Power’s Hidden Pollution Problem

Bad Fats Are Brain-Busters

Linked to Memory Loss

Not So Nice Rice

Dangerous Contaminants Found in this Diet Staple

Yogurt Hinders Hypertension

Benefits of this Cultured Food