Guess Who’s Delivering Dinner
A new service called Plated (Plated.com) is providing households the ability to prepare a fresh, homemade dinner without having to think about menu planning or grocery shopping. The ingredients arrive at the door in a biodegradable box, pre-portioned and ready to cook in 30 minutes.
Customers browse a rotating menu of chefdesigned recipes on the Plated website and select their favorites each week, add the number of plates to the shopping cart and set a delivery date. For the price of subscription to the service, they receive a box with perfectly portioned ingredients and detailed cooking instructions. Based in New York City, Plated delivers its subscription boxes to 47 states, with plans to further expand in the next year.