Sustainable Toys are In
With Walmart, the biggest toy seller, now stocking its store shelves with more toys made from natural or recycled materials, industry analysts expect other big retailers to follow. Reyne Rice, a trend specialist for the Toy Industry Association, told Reuters that about 25 percent of retail buyers at last year’s American International Toy Fair wanted to see and consider more eco-friendly products. Thus, the Toy Fair earlier this year featured a green pavilion, exclusively showcasing such toys for the first time.
It’s a step toward propelling green toy sales toward an anticipated $1 billion market in the next five years, representing some 5 percent of overall toy sales. While sustainable toys tend to cost a bit more than traditional ones, many are priced at less than $25 retail. Meanwhile, even though many major manufacturers aren’t yet on board, several are making moves to green and reduce the amount of packaging they use.